Hotel Meliá Zahara: a success story and repositioning of a ‘classic’ on the Costa de la Luz
The Hotel Meliá Zahara Resort & Villas, owned by Victoria Hotels & Resorts, concluded the 2024 season with an outstanding balance. With an increase in gross operating profit of +50%, an increase in the average rate of over +15% and an improvement in the operating margin of +30%, the hotel has consolidated its position as a leader in one of the fastest growing destinations in Spain: the Costa de la Luz.
After an ambitious refurbishment in 2021-2022, the Meliá Zahara has successfully repositioned its offer, raising its value in the market and developing an exclusive product for the destination. The hotel has 63 The Level rooms, 50 superior rooms, 21 garden villas and 4 villas with private pool facing the sea, all of them included in the prestigious The Level service, an experience that guarantees privacy, luxury and personalised service in a unique setting.
The resort also stands out for its Beach Club, where you can enjoy some of the best sunsets in the region, as well as for its spaces designed for relaxation and wellbeing, such as the spa and its numerous swimming pools, surrounded by tropical gardens that transport guests to an authentic Mediterranean paradise.
During the hotel’s closure, Meliá Hotels International’s management team and GMA Corporate, as asset manager, have been working on further improvements for the 2025 season. Among these enhancements, a new Health & Wellness operator will elevate the wellness experience with superior quality services, redefining the standard in the sector.
The hotel projects sustained growth by 2025, driven by the development of demand and improved air connectivity. The growing commitment of international tour operators, such as Jet2, who have expanded routes to Jerez airport, adds a strategic boost, facilitating the access of international travellers to the Costa de la Luz.
‘We are proud of the growth that the hotel has achieved. Meliá Zahara is a project that fuses the operational excellence of the new management with an innovative vision to respond to the demands of the market. From our luxury villas to the exclusive The Level area, we offer a five-star experience on one of the best beaches in Spain. In 2025, we aim to strengthen our position by extending the season and capturing new market segments, with a differentiated offer that attracts both new and returning visitors to the area,’ says GMA Corporate.
Meliá Zahara is facing the 2025 season
with the expectation of maintaining its upward trajectory, diversifying its client base and
diversifying its customer base and increasing occupancy in the low season months. The
investment in connectivity and the growing interest of tour operators in the Costa de la Luz are key factors
in the Costa de la Luz are key factors in the plan to continue to innovate and lead this vibrant market.
leading this vibrant market.
An oasis of wellness at Meliá Zahara: discover the new Riviera Spa
Meliá Zahara Resort & Villas elevates its luxury offering with the opening of the exclusive Riviera Spa, a space designed to offer an experience of total relaxation and premium wellness. Backed by a group with more than 20 years of experience in the sector, this wellness sanctuary fuses sophistication with excellence in personal care.
With modern treatment cabins, guests can enjoy a wide variety of therapeutic massages, beauty rituals and rejuvenating facials. In addition, Riviera Spa features a luxurious hairdressing salon, where hair care becomes a wellness experience in itself.
Located in a heavenly setting, Riviera Spa redefines the concept of health & wellness, providing a haven of serenity where every detail is designed for maximum disconnection and harmony. Immerse yourself in a universe of sensations and let luxury and professionalism do the rest.
La Perdida Zahara: the temple of meat on the Costa de la Luz
If you are a lover of premium gastronomy, at La Perdida Zahara you will discover a temple dedicated to the art of meat. Located within the prestigious Meliá Zahara Resort & Villas, this first-class steakhouse offers a unique sensory experience, where the excellence of the product meets impeccable staging.
With a concept based on matured meats of the highest quality, carefully selected from the group’s own farm, each mouthful is a symphony of flavour. In addition, its menu is complemented with delicatessen from the sea, such as the exquisite red tuna belly carpaccio, in a perfect pairing with its selection of premium wines.
The space, designed by renowned interior designer David Villalba, presents an elegant and enveloping ambience where wood, warm lighting and luxurious details create an exclusive atmosphere. In the centre of the restaurant, a spectacular maturation chamber shows the evolution of the pieces, offering a transparent and authentic dining experience.
La Perdida Zahara is not just a restaurant, it is a destination in itself. A place where the passion for meat reaches its maximum expression and where every visit becomes an unforgettable memory.
