GMA Corporate is an independent real estate asset management firm focused on investments in the hotel industry. Our firm has over 30 years extensive track record in Spain and in international markets.
GMA has managed third-party investments as well as its own, assuming different roles in accordance with the type of vehicle, from asset manager to the investor-manager role.
Headquartered in Madrid, GMA co-invests and manages hotel assets across Europe through its different investment vehicles. We generate superior risk adjusted returns by focusing on specific acquisition criteria and implementing value-added investment strategies that capitalize on our deep experience in hotel real estate.
In recent years, our team has managed over 500 transactions and hotel projects worth over 5 billion euros.
Today, GMA manages over 1.2 billion euros in assets. Its parent company, GMA Capital, is co-partner and promotor with Bankinter of Atom Hoteles SOCIMI, positioned as the 1st Real Estate Hotel Investment Trust in Spain. With an expert team, long-term investment horizon and high-quality capital sources, GMA is able to unlock complex investment and value enhancement opportunities. ATOM owns 28 hotels with over 6.626 rooms and more than 500.000 m2 in leased assets.
Our extensive track record, powerful network and highly experienced hotel operation management team, provide us with a competitive edge, allowing us to act quickly, identifying properties that we can reposition through complex renovations and asset management. GMA provides tailored solutions to improve performance and deliver exceptional value to investors.
We carefully design a unique business plan for each hotel based on its market, location, asset type and service levels. We have extensive experience with Spanish and international hotel brands, providing a strong perspective to determine the right brand for each hotel. Each asset and investment is carefully analysed and has its own unique business model to ensure the best returns.
What we do
Identifying the right investment opportunities
We excel at identifying and analysing strategic opportunities featuring USPs, critical size, nearby demand drivers and a potential for improvement. We have a diverse network of brokers, operators and direct owners which enables us to select the most efficient source, ensuring each project offers a competitive price.
GMA drives Business Plan objectives through a careful control of the existing hotel operator and brand, or through the careful selection and proposal of the most appropriate brand.
Analysis & Execution
Continuous in-depth analysis ensures the alignment with the investment, profitability and risk objectives, anticipating possible impacts on assets and portfolios under our management.
Our agile structure and methodology grant us the essential flexibility to quickly adapt to macro and micro changes. We conduct an integrated asset analysis to quickly understand the sources of relative risk and return, both within the portfolio itself and new pipeline opportunities.
At GMA we take an active role in the full investment cycle, assuming each role: supervision of due diligences and audits, optimization of the ownership structure to maximize cash flow, negotiations with vendors, lending and financing partners, operators as well as shareholder agreements and joint ventures.
At GMA we excel at defining and executing full renovation, refurbishment and conversion projects. With the expected return objectives in mind, our team of experts analyses each asset, defining the corresponding concept and adapting the reform scope.
This careful process allows for the upgrade and repositioning of the hotel, thereby optimizing bottom line and improving customer satisfaction. Additionally, GMA provides financial control and legal follow up throughout the entire process.
Víctor Martí Gilabert
Víctor MARTÍ GILABERT is CEO and Founder of GMA.
With more than 20 years hotel investment and real estate experience, Victor manages investments, real estate projects and hospitality operations.
His expertise covers different business areas from business operation to business development through investments and contract negotiation between properties and operators (franchising, management, leases, sales purchases, etc.). Prior to founding GMA, he was Chairman of Horwath HTL, a leading international Hospitality consultancy firm. He was also member of Horwath HTL International Council representing EMEA.
Víctor has led strategic consulting in hotel real estate and hospitality businesses for investment and private equity firms, hotel chains, family offices, among others. Throughout his career he has managed over 400 transactions and hotel projects worth + 5b€.
Victor holds a degree in Travel & Hospitality. He also graduated in Theme Parks Management from Cornell University (Ithaca-New York) and completed a Senior Management Program at IESE Business School, ranked 1st in Executive Education by the Financial Times.