Key features
About us
Why GMA
Identifying the right investment opportunities
We excel at identifying and analysing strategic opportunities featuring USPs, critical size, nearby demand drivers and a potential for improvement. We have a diverse network of brokers, operators and direct owners which enables us to select the most efficient source, ensuring each project offers a competitive price.
GMA drives Business Plan objectives through a careful control of the existing hotel operator and brand, or through the careful selection and proposal of the most appropriate brand.
Analysis & Execution
Continuous in-depth analysis ensures the alignment with the investment, profitability and risk objectives, anticipating possible impacts on assets and portfolios under our management.
Our agile structure and methodology grant us the essential flexibility to quickly adapt to macro and micro changes. We conduct an integrated asset analysis to quickly understand the sources of relative risk and return, both within the portfolio itself and new pipeline opportunities.
At GMA we take an active role in the full investment cycle, assuming each role: supervision of due diligences and audits, optimization of the ownership structure to maximize cash flow, negotiations with vendors, lending and financing partners, operators as well as shareholder agreements and joint ventures.
Asset management
In coordination with operators and industry experts, we develop a customized business plan for each asset in order to maximize its value, as well as a specific strategy for each destination/product to optimize the overall portfolio.
GMA identifies and selects the most suitable hotel brand for each asset, negotiating minimum guaranteed payments when applicable. In cases where the existing hotel brand is maintained, we ensure that each contract is fully aligned with the objectives established in the business plan for that asset. We stand out for our ability to define and execute major refurbishment projects that drive significant repositioning of the asset.
Our team of experts analyses each asset, defines the concept and the scope of the refurbishment, and adapts it to the expected return on investment. In this way, we reposition the hotel, improving both its operating performance and guest satisfaction. We also provide financial control and legal follow‑up throughout the entire process.
Our team
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